Coming up with the name Ribrand was simple. It’s a composition of two words: Ribnica and brand. But the word also appealed to me because it is pronounced as “rebrand”, which means changing something that is already established. Ribrand is a modern brand of wooden products which reflects a collaboration between the design studio Mashoni and the Ribnica Handicraft Centre. Ribnica Valley is a Slovenian area known for its rich heritage in woodenware making. Contemporary products preserve the knowledge of Ribnica’s cultural past from the field of wood processing and combine it with present-day technologies and expertise,with the goal  of promoting their country with sustainable, affordable design products.